All right, so we established that you should be writing articles to get more content out there and bring more traffic to your site. But what do you write those articles about? A lot of people end up writing much less than they should because they get hung up trying to come up with topic ideas.

I’m here to tell you, it’s not that complicated. If you’re running a store, you can write at least one article about each of your products and you should be able to get a bunch out of each of your categories as well. The trick is thinking in terms of story. You don’t want your articles to read like feature list, make them interesting by adding a little something that imparts the ownership experience to the reader. If people are going to click through to your site wouldn’t it be great if they were excited about your products instead of just interested?

I’ll give you some examples of article topics I’ve used for The Tapestry Standard:

How are tapestries woven?

History of the loom

William Morris tapestry history

How to hang a tapestry

How to clean a tapestry

How to get folds and wrinkles out of a tapestry

Mille Fleur styles, what is the symbolism

Abstract art vs Modern art - what are the differences

Complementary colors and room design

I think I might want a tapestry, but I have never owned one before

What should I look for when shopping

What style should I choose?

Why should tapestries hang an inch or two away from the wall?

It’s not hard to come up with a huge list of easy-to-write articles that people will be interested in reading and will find helpful.

Get on this. Next post we’ll talk about the final step in awesome article marketing… outsourcing the writing and distribution.

Related posts:

1. Are You Article Marketing?
2. Email Marketing for eCommerce
3. The Social Marketing Time Suck