Article marketing is wonderful on many levels. Think about all the ways it can help both your business and your website – they are related but not always one and the same.

First and most obvious. They allow you to create content rich pages to expand your site that are useful to you visitors. That alone is enough of a reason to be writing them. But wait there is so much more…

You can use in-context links to strategically build your internal site linking structure. Internal site structure is all about control. You’re creating these pages with specific purposes in mind and can use whatever anchor text is best to link to the pages you most want link juice going to. Fantastic, but that’s still not all.

These articles can easily be repurposed and used on blogs, article directories, other people’s sites, Squidoo Lenses, etc. So you’re creating content based around your business that will be used on other domains that have the possibility to rank for your keywords. Hmm, this sounds like a path to domination.

And there are still links. Not all the directories will allow followed links but plenty do which means while you’re building this great, SEO friendly content you’re also getting external links to your site. And again, just like on your own site, since you are creating these articles you control the anchor text. Bullseye!

I don’t go out and search for links very much anymore. Instead I concentrate on creating articles because I get links that are surrounded by related content that I can link to any page in my site (not a fan of always having to link to only my home page). At the same time I’m expanding both my website and my external content.

Articles are 100% win.

Start writing people!

Related posts:

1. Article Marketing Continued…
2. Email Marketing for eCommerce
3. The Social Marketing Time Suck