Not just the big ones… all holidays.

I get a lot of sales newsletters around the major holidays – Halloween, Thanksgiving, Christmas, etc – but not nearly as many around the smaller holidays like Father’s Day, Labor Day, and others of that sort. Why? I honestly don’t know.

Perhaps some storeowners forget about these holidays until they’re upon them. Maybe they don’t think they are big enough to warrant a sale. Or maybe they don’t think their products apply to what’s being celebrated.

Whatever the reason, it’s a bad call. If BestBuy can have a Valentine’s Day sale (and they do) you can too, no matter what you sell. Your products DO NOT have to be related to the season for you to celebrate it with a sale.

Some stores will do better than others during different holidays, that’s just logic, and my Swords For Your Sweetheart sale newsletter might not make me a million dollars but I guarantee I will make me more than if I didn’t send it out.

Then again your subscribers might love the idea. I had a couple emails about my Valentine’s Day sale last year saying the idea never would have occurred to them but the sword was a big hit.

Many people have a tendency to forget the smaller holidays which is another good reason to promote these sales. You remind them with a newsletter geared toward the upcoming holiday and pack it with discounts and you give them an easy solution to the problem of finding a gift. Offer your customers the path of least resistance and your sales will be successful.

So keep on top of your calendar. Know what holiday is coming and start promoting sales ahead of time. Be sure to send out your newsletters early enough so your customers won’t have to worry about their products arriving late. Be creative in what you offer and try to tie into the season as much as possible. Your customers will thank you with orders.

Related posts:

1. eCommerce After The Holidays
2. Keep Your Sales Momentum Going After the Holidays
3. Increase Your Conversion by 8 For The Holidays