Ramp Up Your Store for the Holiday Season!

The holiday season has begun… is your store designed to grab
visitor attention and convert the highest number of sales?

Now is the time to optimize not just your sales and promotions
but the overall flow of your site so all your hard earned traffic
won’t go to waste.

I can help you make your site easier for customers to use so
you’ll get more sales this holiday season.

I’ll go through your entire site starting at the home page and
working 
all the way through your checkout process to see where
your site can 
be improved for your customer usability and overall
conversion.

Book Your Site Review Here: http://www.ecomsitereview.com

The holiday rush will be in full swing in the next month, don’t wait
to optimize until its too late. Find out how to improve your site
now and watch your sales number soar over last year.

“Audrey’s ideas helped us double our conversion rate…
and sell
FOUR TIMES the number of items compared to a year earlier…”

“Our web site was struggling with low conversion rates, and we
knew it 
was not well optimized. Through her site analysis and
suggestions for 
improvement Audrey’s ideas helped us double
our conversion rate for 
the month of December. We emphasized
a particular product line 
and ended up selling FOUR TIMES the
number of items we had when 
compared to a year earlier…”

Sylvia Seamands
Retired M.D.,
Online Store Owner

My conversion site reviews are normally $200, but for a limited
time you can 
get your personal site review for only $97.

Book Your Site Review Here: http://www.ecomsitereview.com

I have 50 slots available so you want to book your site review now.

“Audrey – 
I’d really like to send you a huge THANK YOU! 
Your website
review was awesome. It’s got us moving on all that stuff that needed
to get done. We are completely focused on prepping for the big
holiday season. That was such a thorough review and then delivered
via video – I was completely impressed with the presentation!”
Lew Sabbag

“WOW! Audrey, Thank you for the information you provided in my
website audit. Even though I have been in the ecommerce business
for nearly 10 it is easy to miss things that are (or are not) happening
on your own site.  I really appreciate the insight. I have already
started making changes and will be monitoring the improvements.
Thank you for the audit – it was well worth my time and investment!”
Michelle Chance-Sangthong

Another Round of Site Reviews

“Audrey – 
I’d really like to send you a huge THANK YOU! 
Your website review was awesome. It’s got us moving on all that stuff that needed to get done. We are completely focused on prepping for the big holiday season. That was such a thorough review and then delivered via video – I was completely impressed with the presentation!”
Lew Sabbag

“I am so close to my business that I don’t always see the obvious right in front of me until it is pointed out by someone OUTSIDE my box. I recently had my site reviewed by Audrey and couldn’t be happier with the suggestions she made. Every single suggestion made complete sense and I have no doubt they will all improve my conversions. I don’t ride on the “guruships” that travel around the internet and really value real world advice from someone making a real world living on the internet. Thank you, Audrey!”
Sean Woodruff

“WOW! Audrey, Thank you for the information you provided in my website audit. Even though I have been in the ecommerce business for nearly 10 it is easy to miss things that are (or are not) happening on your own site.  I really appreciate the insight. I have already started making changes and will be monitoring the improvements.  Thank you for the audit – it was well worth my time and investment!”
Michelle Chance-Sangthong

Another round of site reviews.

The feedback for my personal site reviews has been incredible and 
I’ve been inundated by requests from people who weren’t able to get in 
on my last round since I limited the number of slots to 50.

Well, I love doing these site reviews so I’m offering another 50 slots
 so you the opportunity to get your own personal site review.

I’ll go through your entire site starting at the home page and working 
all the way through your checkout process to see where your site can 
be improved for your customer usability and overall conversion.

Book Your Site Review Here: http://www.ecomsitereview.com

“Audrey’s ideas helped us double our conversion rate…
and sell FOUR TIMES the number of items compared to a year earlier…”

“Our web site was struggling with low conversion rates, and we knew it 
was not well optimized. Through her site analysis and suggestions for 
improvement Audrey’s ideas helped us double our conversion rate for 
the month of December 2009. We emphasized a particular product line 
and ended up selling FOUR TIMES the number of items we had when 
compared to a year earlier…”

Sylvia Seamands
Retired M.D.,
Online Store Owner

I normally charge $200 per site review, but for a limited time you can 
get your personal site review for only $97.

Book Your Site Review Here: http://www.ecomsitereview.com

I have 50 slots available so you want to book your site review now.

Don’t worry if you’re still building your site and aren’t quite ready to have it
 reviewed. Book your slot now and you can let me know when you want me
 to review your site. It can be anytime from now until June 1st 2011.

These 50 slots are going to go fast, so be sure to book your site review now.

I look forward to working with you to make your site irresistible to your 
customers and making you the money your store is worth.

Make Your Shopping Cart Suck Less

I’m a big fan of learning through humor so when I saw this cartoon from The Oatmeal I had to share it with all the online store owners I know.

There is so much accurate information in this comic it’s amazing. It’s exactly what I teach. Laugh and learn!

http://theoatmeal.com/comics/shopping_cart

Seriously, this is good advice. Take a look at your shopping cart and if you’re doing any of the things deemed “unacceptable” according to this comic, I strongly suggest fixing them… it’s likely that you’re pissing people off.

Anatomy of a High-Converting Store Book

Interested in increasing your online store’s conversion? You can now get my acclaimed Anatomy of a High-Converting Online Store presentation to study at your own pace.

http://www.audreykerwoodblog.com/anatomyofahighconvertingstore

I put the entire presentation and a few bonus strategies together in a simple to download eBook that you can read, implement, and re-read at your own leisure.

This is a 34 page pdf book that goes through each of the conversion strategies I employ on all my eCommerce Stores. Every aspect and tactic is covered and explained. I don’t simply tell you what to do, I explain the psychology behind why it works. This way you understand why certain things work while others don’t and you can come up with new ideas tailored to your specific market.

This is learning conversion the smart way… actually learning it rather than just listening to it.

This book will show you how to get your visitors engaged and ready to buy from the moment they land on your home page. Then I go even further by explaining how to keep that level of engagement and excitement throughout your entire site, all the way through checkout.

These techniques and strategies will not only ensure you get more sales, they’ll also ensure your customers will be happy once they place their order and excited to get your products.

Anatomy of a High-Converting Online Store = happy store owners and happy customers. Can you beat that?

Actually, yes I can…

Oh, it’s only $5.99.

Grab your copy now and start getting more orders right away.

http://www.audreykerwoodblog.com/anatomyofahighconvertingstore

eCommerce Conversion with Audrey Kerwood

I got together with Brendan Will of Conversion Matters for two webinars over the past two weeks. All together we talked conversion for about 3 solid hours.

Brendan has put those webinar videos up on his blog for all to benefit from… what a nice guy

Check them out here: http://www.willful-webdesign.com/audrey-kerwood/

From basic design elements to advanced methods of cross selling – on page and off page conversion tactics are covered.

Learn how to optimize your site for ultimate usability starting from the home page and going all the way through checkout.

eCommerce Breakout Session At Live 9

If you’re going to be at Live 9 the end of this month, I want to meet you!

Ben and I are going to be hanging at the bar playing eStoreOpoly, so please come by and say hi. Meeting and talking with entrepreneurs is one of my favorite parts of live events. Ask me questions, show me your site, talk to me about your favorite beer – I love it.

I’ll also be hosting an eCommerce breakout session. I’m not sure yet exactly when it’s going to be – Friday or Saturday afternoon is most likely – here’s what the session will be:

The Anatomy of a High-Converting Store

Audrey Kerwood will dissect the conversion aspects of a highly converting online store, starting with the home page and working all the way through the checkout process. Learn what key elements your store needs to raise usability for your customers and overall conversion for your profits.

This is going to be a great session and I’d like to see as many of you there as will fit in the room.

The presentation will be followed by open Q & A. You can ask me anything, you’re not limited to conversion, so bring your most burning eCommerce questions and let’s work them out together.

I hope to see you at Live 9!

eCommerce Catalyst Mastermind Partners Wanted

Who else wants a weekly eCommerce Catalyst with Audrey Kerwood?

I can only coach 7 directly. I need 7 Bad Ass students who are ready to implement quickly. That’s the BAD ASS OFFER below, FOR BAD ASS PROFIT-MINDED PEOPLE WHO CRAVE WEEKLY PERSONAL MASTERMINDING AND ARE WILLING TO COMMIT TO 15+ HOURS A WEEK OF FOCUSED IMPLEMENTATION of MY INSTRUCTION.

There is a lighter version, where you go at your own pace… FOR PROFIT-MINDED PEOPLE WHO CRAVE WEEKLY DIRECT CONTACT WITH THEIR INSTRUCTOR… And, who are motivated enough by making more that they have a track-record in being able to follow step-by-step instructions that are well written and supported in weekly Q&A.

This is access like you’ve never had before.

eCommerce Catalyst
Weekly Classes, Q&A + MM
7-Person Peer Mastermind
$20 7 Day Trial, then $97 each Month

Weekly Classes + Q&A eCommerce Catalyst
Audrey Kerwood Personal Mastermind
YOU MUST BE A BAD ASS!
$197 each month + Other Biz Expenses
YOUR SUCCESS STORY IS MY PRODUCT!
3-Months Total… Must be willing to document
PROGESS AND ALLOW ME USE OF DOCS.

Branding and eCommerce Teleseminar

Hey hey my eCommerce friends, I want to invite you all to join branding expert Ben Mack and myself for a Branding and eCommerce teleseminar.

I will be talking about the top three ways to make your customers adore your store and increase your overall conversion. Whether you entice them to buy when they order or make them fall in love so they keep coming back these conversion tactics will increase your sales and customer retention.

You don’t need to be an expert, you don’t need to be a technical genius, you don’t even need to spend a lot of time. These conversion tweaks are not hard but they are important. So join Ben and I Wednesday night at 9pm EST at http://www.andsoitis.me, we’ll have a good time and you’ll come away with money-making ideas that are simple to implement.

If you’re sick of saying ” I don’t know where to start” or tired of “not making enough” for all the effort your put into your business, this is a call you won’t want to miss.

StomperNet eCommerce Simplified Webinar

Tonight at 8pm EST Todd Chism and I will be hosting a free eCommerce webinar!

We’re going to be sharing proven ways to easily build and grow your eCommerce store. And when I say proven, I’m not talking theory – these are things we do in our own eCommerce stores that you will be able to put into action immediately.

If you know me at all then you know I like to talk action, you can get theory anywhere. You can take what I tell you, apply it directly to your store, and start seeing results right away. I believe in keeping it simple – do this and this will happen. So join us tonight – for free!

http://budurl.com/StomperCommerce

Working with Product Images

Depending on how you operate your eCommerce store, you may or may not have physical access to the products you sell. If you’re one of the many (like me) who use drop shippers the whole point of your business model to NOT to handle the products. So we’re left with the images provided to us by our drop shippers.

If you’ve spent any time shopping online you’ve probably seen several websites that have all or mostly the same product images. As a shopper what did that make you think? That all those websites are basically the same?

If nothing about your site stands out to the visitor they’re going to base their purchase on price. Now, it’s very true there are a lot of ways to make your site stand out from your competitors – Unique Selling Propositions, Discount Offers, Higher Search Positions, etc. Well product images are another that I think is very important but many eCommerce storeowners overlook it in the effort to build their store quickly.

It’s understandable from a store building perspective but what about from a customer perspective?

Let’s talk practically.

You have an image from your drop shipper of jewelry box. It’s sitting on top of a green blanket. Everyone using that drop shipper is also using that image. How do you think taking the green blanket out of the picture so the jewelry box is on a white background will effect the look of your product page? Do you think seeing yours will catch a visitors eye because it looks different than all the others she has seen during her search?

Yes it will!

Anything you can do to make your product stand out from the rest is a good thing. What’s nice about the images is it’s not that difficult. You need an image editor like PhotoShop and, as with all new techniques, it’ll take a bit of practice but spending a minute or two altering a product image is time well spent.

Even if all you do it flip the image horizontally, that’s enough to change your visitors perception of the image.

I take the backgrounds out of every product image I put on my stores. If I’m adding products quickly I sometimes add them as they are and then go back and alter them later… but I ALWAYS alter them.

Drop Shipper Image:

My Image:

This is something that can be outsourced as well. I have an employee who does most of our image work and since I like using PhotoShop I do some myself if I’m just sitting around watching TV.

This is one of the small steps not taken by the vast majority of online store owners. You should, every little change helps.

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