Content Creation Webinar Replay
January 14, 2011 by Audrey
Filed under Marketing, Store Building
For everyone who wasn’t able to make it to the webinar live the other night,
Brendan Will has posted a replay of the entire webinar for you.
You don’t have to do anything special to watch – you don’t have to register
or download anything – just watch at your own convenience.
On the webinar Brendan, Lesley, and I talked extensively about content
creation for eCommerce stores. We spent a lot of time talking specifically
about writing product descriptions and articles / blog posts.
I walk you through everything I do to create this content, step by step.
I also answer over 50 questions submitted by listeners and take live
questions from those on the call.
This was an informative webinar I think you should take the time to
listen to. You’ll learn about content creation and get new ideas you
can implement on your store immediately.
http://www.easycontentblueprints.com/audrey-kerwood-webinar-replay/
Get All Your eCommerce Questions Answered
January 10, 2011 by Audrey
Filed under Marketing, Store Building
Tomorrow you can get the questions to your content marketing problems answered. Join Brendan Will, Lesley Rice, and I (Audrey Kerwood) as we go over your most common problems with content marketing.
- No more problems rewriting your product descriptions. We have an action plan for that.
- No more problems deciding what types of articles to write to best promote your business, we have a plan for that too.
Sign up for the webinar now.
http://www.easycontentblueprints.com/webinar
There is a bonus recording available on how to improve your site conversion rate just for signing up.
There was such a rush to register yesterday that the website went down. Thanks, that made us feel pretty awesome 
This has been fixed so there will be no problems registering. We’ll see you tomorrow night!
Article Marketing Continued…
All right, so we established that you should be writing articles to get more content out there and bring more traffic to your site. But what do you write those articles about? A lot of people end up writing much less than they should because they get hung up trying to come up with topic ideas.
I’m here to tell you, it’s not that complicated. If you’re running a store, you can write at least one article about each of your products and you should be able to get a bunch out of each of your categories as well. The trick is thinking in terms of story. You don’t want your articles to read like feature list, make them interesting by adding a little something that imparts the ownership experience to the reader. If people are going to click through to your site wouldn’t it be great if they were excited about your products instead of just interested?
I’ll give you some examples of article topics I’ve used for The Tapestry Standard:
How are tapestries woven?
History of the loom
William Morris tapestry history
How to hang a tapestry
How to clean a tapestry
How to get folds and wrinkles out of a tapestry
Mille Fleur styles, what is the symbolism
Abstract art vs Modern art - what are the differences
Complementary colors and room design
I think I might want a tapestry, but I have never owned one before
What should I look for when shopping
What style should I choose?
Why should tapestries hang an inch or two away from the wall?
It’s not hard to come up with a huge list of easy-to-write articles that people will be interested in reading and will find helpful.
Get on this. Next post we’ll talk about the final step in awesome article marketing… outsourcing the writing and distribution.
