Google Penguin – My New Best Friend

Audrey and PenguinPanda and Penguin from Google, oh my!

Does all the screaming going on about Google’s latest update have you feeling freaked out? It’s understandable; pretty much all we’re hearing about are ways to combat Penguin and recover rankings. Every post I’ve seen is a rant of some kind condemning Google for causing problems to people’s businesses.

Well here’s a different angle, Google updates don’t have to spell gloom and doom for your business. They don’t need to be a source of panic and stress. If you’re doing your SEO properly, they’ll actually boost your rankings.

How?

One of my clients is a large company in a super competitive niche. I’ve been doing their SEO since August. When I started the site had a total of 36 backlinks and absolutely no rankings, so we were basically starting from scratch.

We’ve been steadily climbing but the going was slow because the competition has been around for years – established sites some of which had over 200,000 backlinks. I knew I could beat them out, I always do, but I had planned for it to take about a year. Thanks to Panda and Penguin, I’m getting there way faster than I anticipated.

How and why is Penguin helping me when it seems to be hurting so many others?

I do SEO the right way and apparently 99% of the competition (and everyone else whose rankings are dropping) don’t. So while this update clears out crap links and the competition plummets, I benefit. When the competition loses rankings mine don’t just stay the same, they move up to take their place.

Over the past two weeks I’ve had increases that literally made me laugh out loud. From #20 to #3, #11 to #2, #56 to #8. My clients are thrilled and I am ecstatic to see that good, honest link building through good content not only works, it blows everyone else out of the water.

This is the joy of white hat SEO. You don’t have to fight Google, Google actually rewards you.

Long-term SEO takes time and real effort. You can’t just hire a bunch of people on Fiverr and expect Google to love your site. You need to provide value so real people will link to you and share your content. It’s a simple formula most people don’t bother taking the time to put into practice.

So if you’re panicking over lost rankings and cursing the Penguin, consider changing your SEO tactics instead of looking for the next black hat bandage… it’ll hurt just as much the next time Google decides to tear it off.

Let’s Talk About Your SEO

SEO Catalyst Audrey KerwoodI’ve been working in and teaching eCommerce for a long time – 10 years to be exact – and I’m moving on.

I’m not abandoning my stores or anything like that, but honestly I don’t really do much for them anymore. I have partners, employees, and freelancers doing 99% of the work so all I’m doing is handing that last 1% to my partners.

So what am I going to do to fill my time? I’m getting into SEO.

I’ve been doing SEO for my own sites since I started them but now I’m doing SEO for other people’s / business’s sites. And, I’m totally digging it.

Getting down and dirty with new sets of keywords and new markets is just the spark I’ve been looking for to rejuvenate my love of business. I’m working with a variety of clients, some in small markets others in massively competitive markets.

So what does this mean for you?

I want to talk to you about your SEO. From my long experience, many eCommerce store owners don’t know how to effectively do SEO for their stores. You know I’m a big proponent of small business and always want to see small companies succeed – I can help you get your eCom site to the top, no matter what market you’re in.

If you’re struggling with rankings or only getting traffic from your paid advertising, we should talk.

I’ll do a complete SEO work-up for your site and write up a proposal for getting you where you need to be. From there we can decide if working together is a good fit.

I’m only looking to take on about 10 more clients so taking the time to see what we can do together is absolutely necessary. But even if we don’t end up moving forward, you’ll still have the SEO work-up and plan that you can put into practice yourself or hire out.

No matter the outcome, you’ll end up on top (pun intended).

Go here to sign up for your SEO work-up and proposal. I look forward to getting your site better rankings and tons more traffic.

Personal eCommerce Coaching

Successful eCommerce entrepreneurs understand
that a profitable online store is not a mystery
or something that happens by accident…

…it’s a PLAN in action!

 

That plan starts with consistently focusing on the RIGHT THINGS and not getting bogged down worrying about the WRONG things…

See… when you know the tricks of the trade, ecommerce isn’t frustrating or intimidating at all – it’s FUN!

That’s my philosophy when it comes to my personal coaching program – together we will come up with a plan for your business and I will help you through it step by step.

It’s all about you and your business. If I don’t have the answer, I will go out and find it. If I need to spend time helping you with a task I will take that time. What it boils down to: I’m here for you.

I’ve been running my own eCommerce stores since 2001 and I’ve been teaching eCommerce (through my two bestselling eBooks Yahoo Store Profits and Online Store Profits and as a faculty member at StomperNet) since 2002. Let my experience – successes and mistakes – help guide you to eCommerce success.

I show ecommerce entrepreneurs how to create their own personal “Freedom Formulaensuring that they’re always moving in the right direction with their online business.

Having a “Freedom Formula” gives you a clear roadmap to follow… your own game plan that you execute play by play, and day by day…

What you wind up with is YOUR DREAM ECOMMERCE BUSINESS

You’ve got 3 options for getting my one on one coaching:
1 Hour per month, Bi-weekly sessions, or 1 Hour each week

Get your spot now:

Coaching Sessions

 

Contact me with any questions at audrey@ecomincubator.com.

I only have 20 coaching slots open so be sure to get yours now before they fill up.

Jumpstart Your eCommerce Business

Do you find yourself getting stuck when it comes to deciding what you should be focusing on in your store?

Are you having trouble figuring out what is keeping your store from being the profit-maker you know it should be?

Would direct access to a seasoned eCommerce Expert help you increase the bottom line of your online store?

Find out how you can get unstuck and add rocket fuel to your online business.

Find Out More => http://ecomcatalyst.net/

You will gain direct access to me, Audrey Kerwood, on live calls and through a 24/7 online forum.

You will also have direct access to a new expert each and every month. Here is a taste of the caliber of experts you will be in contact with:

•    Leslie Rohde – SEO Expert
•    Chris Malta – eCommerce Expert, Owner of Worldwide Brands
•    Linda Bustos – eCommerce Trend Expert, owner of ElasticPath.com
•    Vin Montello – The Godfather of Copywriting
•    Ross Goldberg – Web Traffic & SEO Expert
•    Shirley Tan – eCommerce Expert, founder of American Bridal
•    Mike Wesely – Social Media Expert, Formerly ranked #1 in the World on Twitter
•    Eric Stafford – Conversion Expert
•    Sherman Hu – Video, Blogging, and New Media Expert
•    Plus many more :)

Find Out More => http://ecomcatalyst.net/

Another Round of Site Reviews

“Audrey – 
I’d really like to send you a huge THANK YOU! 
Your website review was awesome. It’s got us moving on all that stuff that needed to get done. We are completely focused on prepping for the big holiday season. That was such a thorough review and then delivered via video – I was completely impressed with the presentation!”
Lew Sabbag

“I am so close to my business that I don’t always see the obvious right in front of me until it is pointed out by someone OUTSIDE my box. I recently had my site reviewed by Audrey and couldn’t be happier with the suggestions she made. Every single suggestion made complete sense and I have no doubt they will all improve my conversions. I don’t ride on the “guruships” that travel around the internet and really value real world advice from someone making a real world living on the internet. Thank you, Audrey!”
Sean Woodruff

“WOW! Audrey, Thank you for the information you provided in my website audit. Even though I have been in the ecommerce business for nearly 10 it is easy to miss things that are (or are not) happening on your own site.  I really appreciate the insight. I have already started making changes and will be monitoring the improvements.  Thank you for the audit – it was well worth my time and investment!”
Michelle Chance-Sangthong

Another round of site reviews.

The feedback for my personal site reviews has been incredible and 
I’ve been inundated by requests from people who weren’t able to get in 
on my last round since I limited the number of slots to 50.

Well, I love doing these site reviews so I’m offering another 50 slots
 so you the opportunity to get your own personal site review.

I’ll go through your entire site starting at the home page and working 
all the way through your checkout process to see where your site can 
be improved for your customer usability and overall conversion.

Book Your Site Review Here: http://www.ecomsitereview.com

“Audrey’s ideas helped us double our conversion rate…
and sell FOUR TIMES the number of items compared to a year earlier…”

“Our web site was struggling with low conversion rates, and we knew it 
was not well optimized. Through her site analysis and suggestions for 
improvement Audrey’s ideas helped us double our conversion rate for 
the month of December 2009. We emphasized a particular product line 
and ended up selling FOUR TIMES the number of items we had when 
compared to a year earlier…”

Sylvia Seamands
Retired M.D.,
Online Store Owner

I normally charge $200 per site review, but for a limited time you can 
get your personal site review for only $97.

Book Your Site Review Here: http://www.ecomsitereview.com

I have 50 slots available so you want to book your site review now.

Don’t worry if you’re still building your site and aren’t quite ready to have it
 reviewed. Book your slot now and you can let me know when you want me
 to review your site. It can be anytime from now until June 1st 2011.

These 50 slots are going to go fast, so be sure to book your site review now.

I look forward to working with you to make your site irresistible to your 
customers and making you the money your store is worth. :)

JV Alert Live Orlando

Starting February 17th and going through the 22nd, Ken McArthur is putting on JV Alert in Orlando.

All the JV Alerts have been great events… networking and learning has never been more easy or fun. Experts and business owners from all over the world come to JV Alert Live to share their ideas and make connections that change people’s lives.

Ken’s seminars are not your typical pitch fests. The experts he brings in to speak actually provide valuable content and actionable ideas that will help you take your business to new levels. There is also a wonderful sense of “family” at the JV Alert seminars that you won’t find anywhere else. Everyone there is friendly and looking to meet and network. It’s a lot of fun and you’ll have access to experts you wouldn’t normally be able to talk with.

Here is a list of some of the more than 65 experts you’ll have the opportunity to meet in Orlando:

Ken McArthur, Gary Ambrose, Jason Anderson, Michael Angier, Phil Basten, Alan Bechtold, Nashlah Boyayan, Shahar Boyayan, Hollis Carter, Joe Clayton, Lee Collins, Paul Counts, Willie Crawford, Glenn Dietzel, Ron Dilbert, Andy Duncan, Brian T. Edmondson, Ray Edwards, Mike Evans, Stephanie Frank, Carl Galletti, Edie Galley, Michael Glaspie, Ross Goldberg, John Halpin, Mark Hendricks, Eric Holmlund, Shel Horowitz, Michael Humphreys, Bob Jenkins, Audrey Kerwood, Sohail Khan, Tony Ladig, Walt Laurel, Simon Leung, Skye Mangrum, Jane Mark, PJ McClure, Deb Micek, Daven Michaels, Melanie Milletics, Joey Montez, Chris Moos, Cori Padgett, Scott Paton, David Perdew, Daniel Perry, Susan Preston, David Preston, Laura Roman Lopez, Marlon Sanders, Thom Scott, Brad Semp, Felicia Slattery, Joey Smith, Frank Sousa, Erik Stafford, Howard Tiano, Jeff Wellman, Mike Wesely, Jess Kennedy Williams, Bob Yeager and more, more, more!

Pretty darn amazing list huh?

The networking that goes on at these events is worth the trip alone (multi-million dollar deals are made on a daily basis at these events) but you’ll also get to learn from those experts who have mastered their areas of business. And I haven’t even mentioned the hot seats or expert panel yet…

Get yourself down to Orlando in a couple weeks to this event, your business will thank you :)

http://jvAlertLive.com/?id=2852

I’ll be there from start to end so if you’re coming drop me a line at audrey (at) audreykerwoodblog (dot) com and we can plan to meet-up and talk about your eCommerce business.

Get All Your eCommerce Questions Answered

Tomorrow you can get the questions to your content marketing problems answered. Join Brendan Will, Lesley Rice, and I (Audrey Kerwood) as we go over your most common problems with content marketing.

- No more problems rewriting your product descriptions. We have an action plan for that.

- No more problems deciding what types of articles to write to best promote your business, we have a plan for that too.

Sign up for the webinar now.

http://www.easycontentblueprints.com/webinar

There is a bonus recording available on how to improve your site conversion rate just for signing up.

There was such a rush to register yesterday that the website went down. Thanks, that made us feel pretty awesome :)   This has been fixed so there will be no problems registering. We’ll see you tomorrow night!

Get Your Site Reviewed By Audrey

Audrey KerwoodThe feedback for my personal site reviews has been incredible and I’ve been inundated by requests from people who weren’t able to buy in time to get the bonus site review.

Well, I love doing these site reviews so I’ve put together a plan to offer you the opportunity to get your own personal site review.

I’ll go through your entire site starting at the home page and working all the way through your checkout process to see where your site can
be improved for your customer usability and overall conversion.

Book Your Site Review Here: http://www.audreykerwoodblog.com/ecommercesitereview

“Audrey’s ideas helped us double our conversion rate… and sell FOUR TIMES 
the number of items compared to a year earlier…”

“Our web site was struggling with low conversion rates, and we knew it was not well optimized. Through her site analysis and suggestions for improvement Audrey’s ideas helped us double our conversion rate for the month of December 2009. We emphasized a particular product line and ended up selling FOUR TIMES the number of items we had when compared to a year earlier…”

Sylvia Seamands
Retired M.D.,
Online Store Owner

The holidays are coming so now is the perfect time to ramp up your site
conversion to capture the profits you deserve.

I normally charge $200 per site review, but for a limited time you can
get your personal site review for only $97.

Book Your Site Review Here: http://www.audreykerwoodblog.com/ecommercesitereview

I have 50 slots available so you want to book your site review now.

Don’t worry if you’re still building your site and aren’t quite ready to have it
reviewed. Book your slot now and you can let me know when you want me
to review your site. It can be anytime from now until December 1st 2010.

These 50 slots are going to go fast, so be sure to book your site review now.

I look forward to working with you to make your site irresistible to your
customers and making you the money your store is worth.

Get Rich and Happy Online

Get Rich and Happy EventThat’s where we all want to get to, right? Being rich AND happy? It is possible, that’s what the Get Rich and Happy Event is all about.

I am one of the featured speakers at the event which is in Philadelphia Nov 5, 6, 7. The event is going to feature 14 amazing speakers in all – Jim Britt – Jason Oman – Ken McArthur – Jim Donovan – just to name a few.

I’m really excited to be speaking at the event. I’m going to be speaking about eCommerce and Online Marketing in general and welcome as many questions as attendees can throw at me all weekend.

Get Rich and Happy is going to be a killer seminar. The breadth of experience and perspectives from the speakers is massive. With so many different approaches and types of businesses you will learn how to take your business to the next level… the way YOU want to.

The cost for this event is almost ridiculous it’s so low. For all 3 days with 14 amazing speakers, the cost is only $97.

http://getrichandhappyevent.com/?id=audreykerwood

I’ll be on a webinar for the event this coming Thursday, August 19th at 8pm Eastern. If you want a taste of what the seminar will be like or what I’m like in person, join us on the call here: https://www1.gotomeeting.com/register/707770489

Larry Steinhouse and I will be talking about eCommerce and online marketing and I’ll be taking questions afterward. I’d love to hear from you.

The webinar is totally free, it’s part of the Get Rich and Happy Event series Larry has been doing with the seminar speakers. It’s going to be a great call and an even better event. Hope to see you at both!

Resigned From StomperNet

This is a quick note to let you all know that I have resigned from the StomperNet faculty. I’ll no longer be doing Faculty Office Hours or writing for The Net Effect.

I’ve been asked by quite a few people lately, apparently there have been a lot of rumors floating around. So here’s the deal – I resigned on April 8th. We parted ways as civilly as possible.

The focus is on the eCommerce community Ben and I have created – eCom Catalyst.

We’re having our first live eCommerce Summit July 2 -4 in Philadelphia. It will be a 3 day eCommerce intensive followed by a fantastic fireworks show at Penn’s Landing.

I’ll post more details soon, I’m looking forward to seeing you there.

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