Google Penguin – My New Best Friend
Panda and Penguin from Google, oh my!
Does all the screaming going on about Google’s latest update have you feeling freaked out? It’s understandable; pretty much all we’re hearing about are ways to combat Penguin and recover rankings. Every post I’ve seen is a rant of some kind condemning Google for causing problems to people’s businesses.
Well here’s a different angle, Google updates don’t have to spell gloom and doom for your business. They don’t need to be a source of panic and stress. If you’re doing your SEO properly, they’ll actually boost your rankings.
One of my clients is a large company in a super competitive niche. I’ve been doing their SEO since August. When I started the site had a total of 36 backlinks and absolutely no rankings, so we were basically starting from scratch.
We’ve been steadily climbing but the going was slow because the competition has been around for years – established sites some of which had over 200,000 backlinks. I knew I could beat them out, I always do, but I had planned for it to take about a year. Thanks to Panda and Penguin, I’m getting there way faster than I anticipated.
How and why is Penguin helping me when it seems to be hurting so many others?
I do SEO the right way and apparently 99% of the competition (and everyone else whose rankings are dropping) don’t. So while this update clears out crap links and the competition plummets, I benefit. When the competition loses rankings mine don’t just stay the same, they move up to take their place.
Over the past two weeks I’ve had increases that literally made me laugh out loud. From #20 to #3, #11 to #2, #56 to #8. My clients are thrilled and I am ecstatic to see that good, honest link building through good content not only works, it blows everyone else out of the water.
This is the joy of white hat SEO. You don’t have to fight Google, Google actually rewards you.
Long-term SEO takes time and real effort. You can’t just hire a bunch of people on Fiverr and expect Google to love your site. You need to provide value so real people will link to you and share your content. It’s a simple formula most people don’t bother taking the time to put into practice.
So if you’re panicking over lost rankings and cursing the Penguin, consider changing your SEO tactics instead of looking for the next black hat bandage… it’ll hurt just as much the next time Google decides to tear it off.