eCommerce Catalyst

Get Your Site Reviewed By Audrey

Audrey Kerwood — Thu, 02 Sep 2010 18:43:14 +0000

The feedback for my personal site reviews has been incredible and I’ve been inundated by requests from people who weren’t able to buy in time to get the bonus site review.

Well, I love doing these site reviews so I’ve put together a plan to offer you the opportunity to get your own personal site review.

I’ll go through your entire site starting at the home page and working all the way through your checkout process to see where your site can
be improved for your customer usability and overall conversion.

Book Your Site Review Here: http://mixiv.com/sitereviews

“Audrey’s ideas helped us double our conversion rate… and sell FOUR TIMES  the number of items compared to a year earlier…”

“Our web site was struggling with low conversion rates, and we knew it was not well optimized. Through her site analysis and suggestions for improvement Audrey’s ideas helped us double our conversion rate for the month of December 2009. We emphasized a particular product line and ended up selling FOUR TIMES the number of items we had when compared to a year earlier…”

Sylvia Seamands
Retired M.D.,
Online Store Owner

The holidays are coming so now is the perfect time to ramp up your site
conversion to capture the profits you deserve.

I normally charge $200 per site review, but for a limited time you can
get your personal site review for only $97.

Book Your Site Review Here: http://mixiv.com/sitereviews

I have 50 slots available so you want to book your site review now.

Don’t worry if you’re still building your site and aren’t quite ready to have it
reviewed. Book your slot now and you can let me know when you want me
to review your site. It can be anytime from now until December 1st 2010.

These 50 slots are going to go fast, so be sure to book your site review now.

I look forward to working with you to make your site irresistible to your
customers and making you the money your store is worth.

Get Rich and Happy Online

Audrey Kerwood — Thu, 12 Aug 2010 15:22:29 +0000

That’s where we all want to get to, right? Being rich AND happy? It is possible, that’s what the Get Rich and Happy Event is all about.

I am one of the featured speakers at the event which is in Philadelphia Nov 5, 6, 7. The event is going to feature 14 amazing speakers in all – Jim Britt – Jason Oman – Ken McArthur – Jim Donovan – just to name a few.

I’m really excited to be speaking at the event. I’m going to be speaking about eCommerce and Online Marketing in general and welcome as many questions as attendees can throw at me all weekend.

Get Rich and Happy is going to be a killer seminar. The breadth of experience and perspectives from the speakers is massive. With so many different approaches and types of businesses you will learn how to take your business to the next level… the way YOU want to.

The cost for this event is almost ridiculous it’s so low. For all 3 days with 14 amazing speakers, the cost is only $97.

http://getrichandhappyevent.com/?id=audreykerwood

I’ll be on a webinar for the event this coming Thursday, August 19th at 8pm Eastern. If you want a taste of what the seminar will be like or what I’m like in person, join us on the call here: https://www1.gotomeeting.com/register/707770489

Larry Steinhouse and I will be talking about eCommerce and online marketing and I’ll be taking questions afterward. I’d love to hear from you.

The webinar is totally free, it’s part of the Get Rich and Happy Event series Larry has been doing with the seminar speakers. It’s going to be a great call and an even better event. Hope to see you at both!

Setting Up eShop For The 2010 Holiday Season

eCommerce Incubator Is Open

Audrey Kerwood — Wed, 04 Aug 2010 17:09:37 +0000

It’s been a long wait and I’ve been bombarded with emails asking about the program…

I’m happy to announce that eCom Incubator is finally open to the public!

Get your copy here: http://www.eComIncubator.com/open.html

If you buy before August 10th at midnight you can get the special discount price of $197.50. The regular retail price is $249.50, you save $50!

eCom Incubator is a complete 12 Week eCommerce Home Study Course…

From researching a new market and the correct search terms…

…to finding and vetting suppliers and dropshippers…

…to building out your online store and maximizing sales conversions…

The 12 Training Modules inside eCom Incubator take you from daydreaming about your ideal eCommerce business…

…to actually owning and running it!

Catalyze your online efforts now: http://www.eComIncubator.com/open.html

And if $50 off isn’t enough, you also get 5 free bonuses when you place your order:

Bonus 1: Free DVD of the entire eCom Incubator
Course – compatible with Mac and Windows this
DVD-ROM allows you to skip the huge downloads
and listen or watch at your convenience.

Bonus 2: Complete Store Graphics Package -
Fully customizable Headers, Image Ads, and
Add To Cart buttons that I designed specifically for
eCommerce stores!

Bonus 3: Graphics Package Video Tutorials -
Watch as I take you through each of the templates
I created for you and show you step by step how to
create your own in-context images!

Bonus 4: Enhanced PDF Transcript of my
“Setting Up Your eShop for the 2010 Holidays”
webinar – everything you need to do to make
the most profits this upcoming holiday season!

Bonus 5: Action Plan 2010 Holiday Season
Calendars – Stay on track with your holiday planning
with these convenient calendars that lay out each
step for easy reference!

That’s a lot of great stuff!

eCom Incubator also comes with my solid 1 year money back guarantee. You have a full 365 days to put my methods to work and if you’re not satisfied, simply drop the DVD in the mail and we’ll give you a 100% refund… even if it’s a year from now.

Grab your copy now: http://www.eComIncubator.com/open.html

Setting Up eShop For The 2010 Holiday Season

Audrey Kerwood — Sat, 31 Jul 2010 17:41:45 +0000

Want to make the most out your online store this holiday season?

You need to start planning NOW… and have the best Christmas season your store has ever experienced.

On this webinar, I will be taking you step-by-step through my own personal eCommerce holiday preparation process. I’ll not only show you WHAT I do, I’ll explain WHY and HOW it helps bring in more sales each year.

Sunday, August 1st at 7pm Eastern – Register here: http://eComIncubator.com

Each step from the end of August right up through the New Year will be covered. You can see exactly what an online store needs to do to raise it’s holiday presence and profits.

There will be live Q & A with Audrey following the presentation and 2 special BONUS GIFTS for attendees.

This is a totally free event, I hope to see you there!

http://eComIncubator.com

eCommerce Conversion with Audrey Kerwood

Audrey Kerwood — Thu, 29 Jul 2010 18:54:23 +0000

I got together with Brendan Will of Conversion Matters for two webinars over the past two weeks. All together we talked conversion for about 3 solid hours.

Brendan has put those webinar videos up on his blog for all to benefit from… what a nice guy

Check them out here: http://www.willful-webdesign.com/audrey-kerwood/

From basic design elements to advanced methods of cross selling – on page and off page conversion tactics are covered.

Learn how to optimize your site for ultimate usability starting from the home page and going all the way through checkout.

Christmas In July

Audrey Kerwood — Tue, 27 Jul 2010 18:48:34 +0000

That’s right store owners, we’ve reached the midway point so now is the time to start planning for Christmas, in July!

You want to get the most out of your store this holiday season, right? You need to start preparing your store now so everything is in order and no customer is left behind.

But what should you do? Where do you start?

Start with my live training Christmas in July webinar, this Thursday July 29th at 8pm Eastern.

Watch as I take you through every step of my holiday planning and copy my techniques to have the most profitable holiday season your store has ever had.

Every webinar attendee gets a free downloadable copy of the presentation and a handy Christmas in July Action Plan Calendar to keep you on track from August right up through January.

This is a totally free event, sign up and register now to reserve your seat to celebrate Christmas in July!

To your store profits,
Audrey

Audrey’s Top Platform Recommendation – ShopSite

Audrey Kerwood — Wed, 30 Jun 2010 22:54:06 +0000

One of the questions I get asked over and over is what shopping cart platform I most use and recommend. Over the past few years I’ve tried a number of carts and found a few that I’m very happy with. There is one though that stands ahead of the crowd in my opinion.

ShopSite is super powerful in terms of use and tools as well as the flexibility to make your store as unique as you want. That combination alone makes it a great platform but it’s the ease of use that makes it the cart I most recommend.

There are plenty of powerful carts that can be customized but most of them are so complicated even simple tweaks need to be done by a developer. ShopSite is simple enough for a person with no experience to jump into and start building. If you have HTML knowledge you’ll quickly be able to start customizing the templates or building your own. ShopSite templates work off simple calls to include files which makes them easy to work with so you can build your store the way you want it.

So that’s my answer to one of the most common questions I get. I’m happy to elaborate if anyone has questions, post a comment.

I also have a recommendation for ShopSite hosting. I use Lexiconn for my ShopSite stores. They are fantastic and that is not an exaggeration. I’ve never had to wait more than a half hour to get a question answered and any issues that have popped up have been fixed in less than 24 hours. They’re helpful and the hosting is high end.

There are other ShopSite hosts out there that are cheaper, but the level of service Lexiconn offers is worth the extra, it’s only like $20 more, per month. They offer a few add-on modules that I recommend including the Order Status Module and Product Review Module.

If you’re thinking about going with ShopSite, check out Lexiconn. This is my affiliate link: http://www.lexiconn.com/affiliates/clickthru.cgi?id=audreykerwood

Again, I’m happy to answer any questions. Choosing a platform is a big decision and making the right choice from the start will save you time, stress, and money. So do some exploring and make sure the cart you go with has all the features you need and any others you want.

Whoops, I forgot about Mother’s Day…

Audrey Kerwood — Wed, 05 May 2010 16:05:42 +0000

It happens. We are all prone to forgetfulness at times, especially when we’ve got multiple plates spinning.

So yeah, I’ve been caught up with the new eCommerce Catayst Community, the eCom iPhone App I’m helping develop, two major site redesigns, plus a few other projects… and I forgot about Mother’s Day.

I’m not saying I forgot and the date has passed – as this writing Mother’s Day is still 5 days away – what I forgot was the marketing I should have done for my stores. Now there is not enough time to guarantee shipment in time for the holiday.

Suck.

Well, if you’re in the same boat or find you’ve missed a holiday marketing opportunity there is a way to salvage some of those lost profits. You’ll likely not make as much but some cash is better than no cash. So what is the answer?

Gift Certificates.

I know there is a certain stigma around gift certificates; they lack the thought that is said to be the real GIFT part of the gift. There are ways around that thinking. Here’s how I positioned my gift certificates for Mother’s Day.

Tapestries, whether they be wall hanging, pillow covers, table runners, or any other style make great gifts Mom will be surprised and excited to receive.

But it can be difficult to decide which style you think she would like the best. So instead of making a guess, why not give Mom a gift certificate so she can choose the style she likes best for her home decor.

What’s nice about a Tapestry Standard gift certificate is that it’s not some generic money voucher, it’s very specific and so shows the thought you put into deciding to give the gift of her choice of tapestry. It’s a fantastic way to show you care and give Mom the freedom to choose for herself.

I’m providing the “thought” and adding the benefit of Mom getting to choose. You can see the store blog post here: Wall Tapestries For Mother’s Day

So don’t fret if you find yourself behind at the approach of a holiday, salvage what you can and then set up a calendar alert so it doesn’t happen again

Resigned From StomperNet

Audrey Kerwood — Sun, 11 Apr 2010 16:38:50 +0000

This is a quick note to let you all know that I have resigned from the StomperNet faculty. I’ll no longer be doing Faculty Office Hours or writing for The Net Effect.

I’ve been asked by quite a few people lately, apparently there have been a lot of rumors floating around. So here’s the deal – I resigned on April 8th. We parted ways as civilly as possible.

The focus is on the eCommerce community Ben and I have created – eCom Catalyst.

We’re having our first live eCommerce Summit July 2 -4 in Philadelphia. It will be a 3 day eCommerce intensive followed by a fantastic fireworks show at Penn’s Landing.

I’ll post more details soon, I’m looking forward to seeing you there.

The Million Dollar eCommerce Challenge

Audrey Kerwood — Tue, 23 Mar 2010 15:48:30 +0000

Did you know that in 2009, brick & mortar retailers
completely TANKED… while eCommerce & Online

Retail GREW by 11%?

2010 can be the year YOUR eCommerce business takes off…

Check this out:
=> http://mixiv.com/vp/87367/22869/

In the next 90 days or less, you can:

Get a brand new store up online and running profitably
from scratch – even if you have ZERO experience with
eCommerce or setting up online shopping carts…

Transform an under-performing online store into a profit
maker – I’ll show you exactly how to identify where
you’ve got problems and how to fix ‘em FAST…

I’m Audrey Kerwood. Since 2002, I have taught
thousands of folks just like you how to build and grow
profitable online stores…

Right now, I’m interviewing some of the most well-known
experts in eCommerce and giving away a ton of incredible
information for free:

=> http://mixiv.com/vp/87367/22869/

Check it out…

The future has never been brighter for independent online
merchants and eCommerce entrepreneurs!

To your store profits,

Audrey

P.S. If you hurry, you can have me personally analyze
your online store absolutely free… I’ll show you exactly
where to make simple improvements that’ll put more money
in your pocket, starting NOW…

P.P.S. I want to be your eCommerce Catalyst.
Once I show you my proven formula for eCommerce success,
you may rethink your entire business plan for 2010!

Here’s the link again:
=> http://mixiv.com/vp/87367/22869/