eCommerce After The Holidays

In a way the holidays coming to an end is a relief. It’s an end to the hectic customer calls and emails, an end to extended working hours, an end to the year. Phew, it does feel good to relax.

The tough part is that when the holidays are over all too often the sales and profits plummet. Not a good way to start off the new year. But there’s not much you can do, right? I mean people were buying for Christmas, they’re not in the same buying mode now so it makes sense that sales would drop off… doesn’t it?

It doesn’t have to my friends. People have gotten cash for Christmas, they’re also gotten things they didn’t necessarily want and didn’t get things they did want. And, they ARE still in buying mode – only now it’s for themselves.

So how can you capitalize on the after holiday buying season? You can run after holiday sales and promotions.

Get on the phone with your vendors and find out what they have overstock on, then work out a deal to get you better pricing, and promote the crap out of that product. I’m running a “Get What You Really Wanted For Christmas” Sale in the Armory. As of this writing it is 4 days after Christmas… my sales have not dropped. And I don’t expect them to in any sudden fashion. They will eventually return to normal monthly levels, but not until around the middle of February and the decline will be a slow one instead of the typical drop off the cliff many eCommerce store owners experience.

So use your vendors, they will appreciate the continuing sales. Use your list, make them feel special and get them thinking that they most certainly do deserve to treat themselves. Use your store and your blog to get new customers buying with your super after Christmas discounts.

These tactics work and make the after holiday blow much much softer. If done right you won’t even feel it.

Related posts:

1. Take Advantage of Holidays