Are You Article Marketing?
Article marketing is wonderful on many levels. Think about all the ways it can help both your business and your website – they are related but not always one and the same.
First and most obvious. They allow you to create content rich pages to expand your site that are useful to you visitors. That alone is enough of a reason to be writing them. But wait there is so much more…
You can use in-context links to strategically build your internal site linking structure. Internal site structure is all about control. You’re creating these pages with specific purposes in mind and can use whatever anchor text is best to link to the pages you most want link juice going to. Fantastic, but that’s still not all.
These articles can easily be repurposed and used on blogs, article directories, other people’s sites, Squidoo Lenses, etc. So you’re creating content based around your business that will be used on other domains that have the possibility to rank for your keywords. Hmm, this sounds like a path to domination.
And there are still links. Not all the directories will allow followed links but plenty do which means while you’re building this great, SEO friendly content you’re also getting external links to your site. And again, just like on your own site, since you are creating these articles you control the anchor text. Bullseye!
I don’t go out and search for links very much anymore. Instead I concentrate on creating articles because I get links that are surrounded by related content that I can link to any page in my site (not a fan of always having to link to only my home page). At the same time I’m expanding both my website and my external content.
Articles are 100% win.
Start writing people!
9/09/09
Many of you know that I am one of the faculty members at StomperNet and many of you have heard about the “something” that will be happening on 9/09/09 at 9:09:09 am. And if you haven’t you can check it out here: StomperNet 9/09/09. Oh yes, it is exciting.
Now I’m certainly not going to give anything away but I do want to let you eCommerce people know that I am involved. There is going to be a lot more eComm-centric stuff going on with StomperNet and I am going to be there for you!
If you’re already a member, I am going to be doing my first Faculty Office Hours call next Wednesday at 8pm EST. Hop on and let’s talk shop(ping), I love it and am excited to be working more closely with all of you.
I’m still working on my post about Live 8. It was such an awesome time I’m finding it hard to articulate but it will be posted in a few days. I met a lot of eComm people there – some who I’ve known online for years and others I talked to for the first time. I took your suggestions to heart and am working with Brad and the rest of the staff to make StomperNet more eCommerce friendly. I think you’re going to love it.
Going To Live 8?
Why yes I am.
I’ll be around all weekend so seek me out and let’s have a chat. I’m excited to actually “meet” all of you in person. It’s going to be a fun and informative time. I’m sure I’ll have lots to talk about after the trip.
I’ll be posting updates and such on my social networks, so now is a great time to hook up with me:
http://www.facebook.com/audreykerwood
http://www.twitter.com/a2armory
That’s where I’ll be posting regularly. Hook up with me online and if you’re at Live 8 come say hi. Hope to see everyone there!
